Tuesday, 2 August 2011

Earning a Technology Degree Online


An Overview of Technology Distance Education

One of the more in-demand degrees today is in the field of technology and IT, and the variety of college and university programs on the internet have made it easier to earn a technology degree online. In fact, some the institutions are strictly technology oriented schools. You can be certified, or you can go for a bachelor's, masters, or even a doctorate degree in technology online at a variety of online colleges and universities.

Earning a Technology degree online will help you build a detailed understanding of the functions and processes of code development, computer design, and programming methods. Students enrolled in Technology degree programs online can expect to improve their communication skills, critical thinking, and their technical competency within the workplace through both case analysis studies and hands-on experience.

Career Possibilities

New career opportunities in computer-related sciences and information technology are opening up all the time in the job market, not just in the US, but internationally as well. Just as there is a broad array of career paths in computers and technology to select from, there are just as many certificate and degree programs offered online. Whether you're endeavouring to start a new career or just further your current career, there are numerous accredited Technology degrees available online.

The following list (though far from complete) reflects a small sample of the career technology areas:


Applications Programming
Communications
Computer Design
Computer Hardware
Computer Manufacturing
Computer Programming
Data Mining
Data Storage
Database Administration
Database Systems
E-Commerce
Game Design
Information Architecture
Information Management
Information Systems
Networks
Network Security
Operating Systems
Software Design
Systems Analysis
Telecommunications
Web Development

Top-Rated Technology Distance Education Programs

The wide array of computer science and information technology degree programs available online today is literally staggering. The following is a list of the six most sought after programs in the Technology distance education arena:

Online Degrees in Graphics and Multimedia:


game design
graphics and multimedia

Online Degrees in Information Systems Operation and Management:


information assurance
information systems
information systems security
information technology
technical management
vendor certifications

Online Degrees in Networking:


computer networking
network administration
network security
telecommunications

Online Degrees in Programming and Software Development:


computer and software engineering
computer programming
computer science

Online Degrees in Training and Support:


technical writing

Online Degrees in Web Design and Internet:


internet technologies
web design
web development

Reasons for Technology Distance Education Popularity

Certificate and degree programs in the field of technology are among some of the most popular offered online today for three key reasons:


Online classrooms offered in technology distance education are ideal because they offer interactive media in a computer-based curriculum


Best-practices, standards, and technology platforms oftentimes change quickly and technology distance education materials have been designed to be updated continually in order to enable the student to stay ahead of the learning curve


Career opportunities and technology specializations are continually expanding their focus and accredited colleges and universities now offer the most comprehensive array of certificate and degree programs available




Getting passed over for a promotion is a thing of the past. Find out how your career can skyrocket with an accredited distance education degree Plus more free information on how to avoid bogus online schools and where to get money for college





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Humanity and Technology: The Alliance


THE SITUATION....THE GAP

Technology is advancing at lightning speed. Faster all the time, it is spreading into all areas of our lives. Equipment that once was obsolete two years ago is now obsolete within 6 months. Technological tools are getting smaller and more affordable to the entire world. Businesses and governments are trying to find their economic equilibrium as consumers purchase goods laterally, from one another through the Internet, often avoiding traditional consumer shopping or payment of sales tax.

Humanity is reeling from the physical effects of technology as well. Normal human development does not happen at lightning speed; it is a timed and sequenced process that requires human interaction, behavioral learning, and real experiences, if we are to learn the full spectrum of emotion and mature into healthy and happy adults. In times past, the way we lived our lives incorporated human interaction. Technology has now changed the way we live. Pushed too rapidly, human development becomes distorted or retarded, and emotional maturity goes awry.

While we continue to crave new and faster technology, as physical beings, we also feel the physical effects of getting what we want. We are becoming isolated and narrow in focus, perpetuating a narrow, superficial, and isolated existence. Human beings were not meant to live in this way. The human spirit needs to be nourished and replenished with work, play, friendship and love. At the core of us, we are emotionally and physically interactive beings. When we lose our ability and the opportunity for emotional connectedness, we are in danger of becoming as inanimate as the technology we so greatly desire.

Our electronic media culture bombards the current world with mass reproduction and reproducibility that can fool the human eye. Reality can become distorted; what's real and what's not real? The word, simulacrum means an unreal or superficial likeness, a copy without the original. Photographs, TV, video games, advertising, special effects, and computers are part of our electronic media, offering images so realistically created or altered, they can appear real, even when they are not. This inability to differentiate the real from the not real causes us to question our reality and we begin to mistrust our own perceptions. We begin to believe that nothing is real. This leads to feelings of apathy, hopelessness, and, ultimately, anarchy. If nothing is real, then nothing really matters. We become as robotic as our technological inventions, and just as cold and unfeeling. This is death to a human spirit that requires the warmth of human connection, touch and trust as its foundation. And, the human spirit will not go quietly into the night; it will not vanish without a fight. It will find some other way to express itself, too often in the sensual world of substance abuse and addiction.

A basic knowledge of human development is needed to understand the fundamental nature of the gap that has been created by our technological advancements. Our experiences from birth to age five set in place the neurological foundations upon which future learning depends: self-awareness, self-regulation, communication skills, personal relationships and the ability to learn from cause and effect. When one of these core developmental processes is not successfully navigated, it alters the ability to learn, evolve and mature. As human beings, we respond to and grow from being held, talked to, read to, listening to music, and played with, and pleasurable physical experiences with others. Without these foundations we regress, into human beings with no self-awareness, no self-control, unable to communicate our ideas, needs or desires to others, difficulty making or keeping relationships. And, not aware of what is wrong, we are unable to learn from our mistakes.

This is especially troubling in a wired world of information overload, and becoming more so as technology expands and speeds up its domain. When technology is offered to children too early, during human developmental years, it creates a problem. It may offer an intellectual exchange, but not the nuances of a human exchange. When technology is used as a surrogate caregiver, it creates emptiness within the human spirit.

The word simulation means the process of pretending, an imitation or representation of behavior, of one system through the use of another system. The military, law enforcement and businesses use the technology of virtual reality as a training tool, to train for the real thing. The technology of virtual reality may provide a partial learning experience, an intellectual experience but not a human encounter. It is an incomplete experience that lacks the full inclusion of the five senses, the very senses through which we experience being human. When we become aware and feel a full sensory experience, integrated through a shared physical encounter, it becomes functional, developing a human skill that we can use in future interactions.

As modern technology requires our cognitive self to speed up, the rest of our nervous system lags behind. This ultimately becomes a bridge too far and we create a split within ourselves, pitting technical being against human being: a brain without a body, intellect without emotion.

It doesn't have to be this way. Technology can enhance the human world, but technology can also enhance the human being. What is needed are new ways to integrate technology with basic human needs and use that technology in the service of human development.

ONE SOLUTION

It is through the human developmental stage of pretend play and using The MovieMaking Process, that a creative alliance and innovative solution can be found between the world of human needs and the age of technology.

The MovieMaking Process is a simultaneous learning and teaching tool that incorporates human development with the best of today's digital technology. Brain, body, awareness and emotions, merge through a shared and meaningful experience with others. This shared and meaningful experience with others is something human beings are hard-wired to need. Without it, there is an emptiness within that needs and desires to be filled. This desire will not go away until it is filled. Digital cameras and editing technology become the tools we use to create. Real life presentations expand this experience on a local level, and the Internet becomes the wormhole we slip through to share what we create on a worldwide scale.

The MovieMaking Process was developed to retrace fundamental early childhood developmental stages, address alternative learning styles, as well as visual perceptual differences, and teach new, behavioral skills quickly through the power of neuroplasticity-the brain's ability to be re-wired. It does this through the tools of technology, self- awareness and play.

In the MovieMaking Process acting is used as a source of age-appropriate play. Pretend play is one of the developmental stages of early childhood, but the ability to play is needed throughout life; it is a human need. Play leaves the essence of reality intact; it is based on an actual physical experience that is shared with others. While simulacrum threatens to blur the difference between the real and not real, and simulation offers an imitation of an experience, pretend play incorporates mind and body through a shared sensory experience that teaches the subtleties of human actions and reactions-basic essentials of our humanness. It offers an experience to learn from and build upon. There are three distinct elements to The MovieMaking Process.

Clay and Art-Based Lessons: Initial clay and art lessons take the theme the movie will address and breaks it down into three to four core words, which are abstract concepts, focusing on the definition of these words required for total comprehension. These art based lessons teach from the perspective of an overview: the ability to see the larger picture and the relationships of parts to the whole. It entails using art, and physically creating these words and their definitions. By doing so, it is possible for almost everyone to conceptualize the meaning of abstract words, regardless of age or learning ability. Developmentally, this process takes advantage of the natural order of learning which must incorporate an interactive personal experience with another, that combines visual-spatial activities and involves touching, feeling or exploring objects. Simply put, these lessons can teach abstract concepts to concrete learners.

The theme of the movie may be any issue that needs to be addressed, or subject that needs to be learned, yet it must also have a functional goal, a link that addresses how can I use this information to make my current life better? Whatever the theme may be, it is within the shared experience of those participating and it is the experience that reconnects brain, body and awareness through active participation. It begins the filling of the emptiness.

Filming of the Movie: The filming of the movie provides the framework in which to plug in another early developmental stage in an age-appropriate way. Participants do not use dialogue; they use gestures and expressions to convey a message. This is one of the earliest human developmental needs, initially learned from the gestures and expressions of parents or primary caregivers. The reading of subtle body language is the foundation for learning the limits and boundaries of behavior.

Filming uses only one camera and one director/filmmaker. It is the participants who must develop certain human skills in order for the movie to flow with continuity and look more like a movie than simply action being recorded. Participants learn to freeze while the camera is moved and the lens refocused to show another perspective. Learning how to freeze for the camera teaches the basics of self-control. Participants must learn and use self-awareness to regulate themselves from the inside out. The need for self-control is obvious: without it, when human behavior becomes uncontrollable, a danger to others or ourselves, we eventually need to be controlled by others. Teaching self-control through the use of freeze, within the context of play, bypasses resistance to behavioral change.

The filming of the movie is often done in out of sequence parts, so the magic of editing technology now comes into play. The edited version of the movie creates something far more wonderful than anything the participants could have imagined. They see themselves larger than life, acting in a different way. Narration is added that contains the message the movie is intended to convey. More sophisticated language can be used within the narration, for it is added to the solid foundation of visual metaphors, and a real life remembered experience.

The final, magical touch, to The MovieMaking Process is the musical score that runs through the movie. Music is vibration and the combination of musical tones has always been able to inspire and move the human spirit. In listening, we are emotionally moved, and through that process we become more than what we are. The whole movie experience is now part of us: in our mind, our emotions, our body, and our spirit; aware, alive, and enhanced.

Several Presentations: Presentations of the finished movie are mandatory, using the latest in neuroscience research the power of paying attention in a positive and pro-active way. As participants present their creation to others, talking about their experience, what and how they created it, it is possible to bring a larger group into the experience and once again share a meaningful interaction, simply in a different way. As digital technology continues to expand and movie theatres acquire the universal ability to show digital movies, everyday people and community groups can become stars in their own lives. They can see themselves, literally, larger than life and learning from themselves, over and over.

By aligning with technology, using The MovieMaking Process as a learning and teaching tool; human development, through pretend play, can claim authority over simulation and simulacrum, overruling them with a meaningful, shared experience. At its core, The MovieMaking Process is differentiation, simply taking an issue as it is: learning to do it differently with a productive and positive ending and gaining the awareness to perceive the differences.

As digital cameras get smaller, they offer the ability for use with very young children, within classrooms, therapeutic learning environments and community groups, without being obtrusive. As they evolve in quality, they offer more clarity, more lighting corrections and more internal movement possibilities, getting closer and closer to the look of 35mm film. As digital cameras and editing equipment become more economical, they allow for their use by families, public education, community groups, faith-based groups, service agencies, even underdeveloped and economically disadvantaged countries.

As all-purpose, home entertainment devices permeate mainstream living-rooms, the neighborhood Premiere is only a step away. The Internet, with its variable and expanding forms of distribution, allows for global presentations of local creative projects, entertaining and educating at the same time. Ideas are community property and free access to information is meant to be a matter of principle. Instead of being isolated by the use of technology, technology can be used to reconnect humanity as communities engaged in creative and pro-active use of the media arts to address human needs and social issues.

CONCLUSION

The MovieMaking Process is an independent educational initiative. It was developed on the solid foundation of human development and alternative learning styles, while tapping into the positive power of the neurosciences through the media arts. It was developed as a way to use technology for the advancement of humanity. Training is offered in workshops for teachers, families and community activists.

This process has been used successfully with children and adults who have complex learning difficulties or exhibit atypical behavior, in education, mental health, probation and corrections. It's also been used with entire communities to address global issues on a grassroots level. It allows for the creative and diplomatic progress of technology and humanity, incorporating the developmental needs of human beings and the very best that technology has to offer, each urging the other to continually evolve and challenge one another toward excellence. Its potential uses are unlimited, allowing humanity and technology to co-evolve, creatively bringing out the best in one another. In 2008. it was nominated to SAMHSA's Midwest Science To Service Academy as one of the Midwest's most promising prevention programs.




Linda Flanders is a former San Francisco police detective specializing in child abuse. She is a certified Feldenkrais Practitioner (C), prevention program designer and educational video producer. Curriculum for The MovieMaking Process and movie examples are available on the website http://www.taprootinc.com. Taproot, Inc. N1872 670th St. Bay City, WI 54723, (715) 222-0920

Dorothy Halla-Poe holds Master's Degrees in Rehabilitation Counseling and Clinical Psychology, plus a Ph.D. in Metaphysics, She has specialized for over twenty years working with young adults suffering from traumatic head injuries. She has documented the foundation of The MovieMaking Process and early case studies in the book, The Matrix Model.





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Why Companies Should Consider Leasing Computers and Technology


Many companies are not aware of the significant benefits related to acquisition financing in computers and technology segments. The proper term for this type of financing is ' Technology lifecycle management '. Most business owners simply consider the following question: 'Should I buy or lease my firms new computers and software and related products and services?'

Two old adages related to leasing still ring true when it comes to the technological aspect. That is that one should finance something and depreciates, and one should buy something that appreciates in value. Most business owners, and consumers as well know very well that computers depreciate in value. Systems we paid thousands of dollars for years ago are now hundreds of dollars. Walk into any ' big box ' retailer and see the dramatic moves in technology.

Business owners who finance technology demonstrate a higher level of cost effectiveness. The company wants to reap the benefits of the technology over the useful life of the asset, and, importantly, more evenly match the cash outflows with the benefits. Leasing and financing your technology allows you to stay ahead of the technology curve; that is to say you are always using the latest technology as it relates to your firms needs.

Businesses that lease and finance their technology needs are often working better within their capital budgets. Simply speaking they can buy more and buy smarter. Many companies that are larger in size have balance sheet issues and ROA (return on assets) issues that are compelling. They must stay within bank credit covenants and are measure often on their ability to generate income on the total level of assets being deployed in the company.

Lease financing allows those firms to address both of those issues. Companies can choose to employ an ' operating lease ' structure for their technology financing. This is more prevalent in larger firms, but works almost equally as well in small organizations. Operating leases are ' off balance sheet '. The firm adopts the stance of using technology, not owning technology. The lessor/lender owns the equipment, and has a stake in the residual value of the technology. The main benefit for the company is that the debt associated with the technology acquisition is not directly held on the balance sheet. This optimizes debt levels and profitability ratios.

At the end of those operating leases, which are usually 36 months long, the customer has the option of:

1. Returning the equipment

2. Buying the equipment ( not likely though )

3. Negotiating an extension of the financing for continued use of the computers, technology, etc.

Companies that have recently acquired computers and technology can in fact negotiate a' sale leaseback ' on those same assets. This financing strategy brings cash back into the company, as the firm has employed a leasing and financing strategy building on our above noted them - using technology, not owning technology.

In summary, the key benefits of computer and technology lease financing are:

* The company can stay ahead of the technology curve

* Computer leasing and financing has significant balance sheet and income statement benefits

* The firm has flexibility with respect to buying new product, returning existing technology, and generating cash flow for purchases already made

Many of the benefits we have discussed relate to leasing in general. However, technology and lease financing are very perfectly suited to the business financing strategy of leasing.




Stan Prokop is founder of 7 Park Avenue Financial - http://www.7parkavenuefinancial.com The company originates business financing for Canadian companies,specializing in working capital, cash flow, and asset based financing. In business 6 years the company has completed in excess of 45 Million $ of financing for companies of all size. For info on Canadian business financing and contact details see: http://www.7parkavenuefinancial.com/toronto_ontario_equipment_financing.html





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When Looking For a Job - Check Out Their Technology


Last week, Apical Resource Group had our second monthly All Candidates meeting in order to discuss the employment landscape, new initiatives and new hospitality technologies. We had some great discussions spearheaded by Chicke Fitzgerald of Solutionz Media that surrounded a number of topics that included a candidate's online reputation as well as online positioning. There is a lot more to come about this very interesting subject.

One of the main areas of discussion was focused on hospitality technology and how it figures into a candidate's decision-making process on whether they should accept a job offer from a prospective employer. As technology continues to evolve, it is increasingly important that people fully understand the "technology state of the company" as it relates to their current technology as well as their future technology direction. How a company is perceived in regards to its technology will either make it easier for its employees to obtain outward visibility or it can hinder them greatly. It does not matter whether the position with a prospective employer is a sales, marketing, development or an executive position, the technology plan that is in front of a candidate should be highly scrutinized.

Mark Hoare, a Partner at The Prism Partnership, was our guest speaker related to the future direction of hospitality technology and his insight was greatly appreciated. Mark discussed initiatives that will help a candidate focus on technologies that are up and coming. Some of these initiatives were the Software as a Service (SaaS) model, where the application is truly Internet native and you pay to use the technology application via a subscription or transaction fee and have no overhead associated with buying and maintaining the hardware or software required to run the service except for an internet connection and a PC, Mac or laptop.

Another area of interest was focused on mobile technology and how it will change the playing field. Undeniably the mobile phone is the tool, which will become the ultimate User Interface for Hoteliers and Guests alike and any company that fully understands this technology is a good one for a candidate to investigate.

Last but not least, Mark discussed social media and its impact on every facet of technology. As candidates look to hospitality technology companies as a possible target for employment, make sure that the companies have a good plan in place on how they will use social media to market their brand as well as their products.

Bottom line...Irrespective of your expertise and discipline within the hotel industry you will always be touched by technology in your working day. Some of you will be completely dependent upon it, and it will directly affect your performance and productivity. Accordingly, when you are researching prospective employers, always take the time to investigate and ask direct questions about the company's existing and planned technology. You should inquire about how they are planning to investigate, embrace and deploy the technology advances we've discussed today. You may be surprised at their answers.




By Alan E. Young

Partner - Apical Resource Group LLC

http://www.apicalresourcegroup.com





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Modern Science and Technology and the Challenges of Third World Countries


We live in a highly sophisticated world where everything is almost achievable. There would probably have been no changes between the world of today and that of three centuries ago if necessity and serendipitous discoveries had not driven men to achieve great things. Science and technology have had huge positive effects on every society. The world today has gone digital, even human thought. Our world has been reduced to a global village and is better for it.

The benefits of science and technology far outweigh every perceived shortcoming. Some of the biggest effects of technology are in the area of communication; through the internet and mobile phones. There is advancement of communication and expansions of economic commerce. Today we hear of information and communication technology (ICT). Any institution worth its name must have it in place to be really outstanding. Information technology has become boosted in today's generation; from the field of communication, business, education, and down to the entertainment industry. Through information technology, work performances are boosted with less effort and greater productivity by using various operations. Without computers or the internet, it will be difficult for people all over the world to get their questions answered. One may use the internet to locate a wealth of information with which to answer an essay question that may have been assigned at school, communicate with people, conduct transactions, access news, buy and advertise goods. The list is endless.

The advancement of Science and technology allow mass communication today so that we not only have the television, radio and newspaper, but even mobile phones which renders a multipurpose service; from long distance calls, listening to radio and music, playing games, taking pictures, recording voice and video, and browsing the internet. The benefits we obtain as a result of services from ICT have become widespread in our generation today. It improves the productive level of individuals and workers because People's knowledge of life beyond the area they lived in is now unlimited. This idea of mass communication also profoundly affects politics as leaders now have many ways they talk directly to the people. Apart from going on air to use radio or television, politicians resort to the social media for some of their political comments and campaign. Information about protests and revolutions are being circulated online, especially through social media. This has caused political upheavals and resulted in change of government in most countries today.

Furthermore, current global issues are much more accessible to the public. Communication has been brought also to the next level because one can find new ways to be able to communicate with loved ones at home.

Science and technology expand society's knowledge. Science helps humans gain increased understanding of how the world works, while technology helps scientists make these discoveries. Learning has maximized because of different media that are being developed which are all interactive and which bring learning experiences to the next level. Businesses have grown and expanded because of breakthroughs in advertising.

Modern technology has changed the way many companies produce their goods and handle their business. The idea and use of video and web conferencing, for instance, has helped companies remove geographical barriers and given them the opportunity to reach out to employees and clients through out the world. In today's economy, it has helped companies reduce the cost and inconveniences of travelling, allowing them to meet as often as they could like without having to worry about finding the budget to settle it. Modern technology helps companies reduce their carbon footprint and become green due to the fact that almost anything can be done from a computer.

There have been advances in medical care through the development of science and technology. Advances in medical technology have contributed immensely in extending the life span of people. People with disabilities or health problems are now more and more able to live closer to normal lives. This is because science contributes to developing medications to enhance health as well as technology such as mobile chairs and even electronics that monitor current body levels. Most devices used by the physically challenged people are customized and user friendly.

Science and technology increase road safety. Nowadays, law enforcement officers use Laser technology to detect when automobiles are exceeding speed limits. Technology has led to the development of modern machines such as cars and motorcycles which allow us to be mobile and travel freely and airplanes which travel at a supersonic speed.

Another machine, the air- conditioner, provides cool comfort, especially during hot weather. In offices where dress codes exist, people can afford to wear suits without being worried about the weather. It guarantees convenience even when the climate says otherwise.

Moreover, present day factories have modern facilities like machines and soft ware that facilitate production. These machines work with greater speed and perfection incomparable with human skills. These machines have enabled markets to have surplus products all over the world. For the soft ware, they make it possible for machines to be programmed, for production to be regulated, to monitor the progress being recorded and so on.

Modern technology indeed has been great. For third world countries, however, it has been challenging, especially the area of production. Only consuming and not been able to manufacture does not favour any country when it comes to balance of trade. The most sensitive parts of technology are the theoretical or conceptual parts and technical parts. These are the backbone of technological development anywhere in the world. Without the ideas, there will not be technology. Third world counties need to go back to the basics, that is, to the primitive. There must be meeting ground for tradition and modern technological invention. Third world countries engage in import substitution strategy where they import half finished goods and complete the tail end of the production process domestically. Third world countries started wrongly. They started with climbing the ladder from the top which is very wrong and difficult. They thought that being able to purchase and operate modern technological products qualifies for advancement in science and technological development. This makes third world countries to be a dependent system because working in the factories are routine work and this inevitably links to the issue of the idea of technology transfer. They should seek for technological transfer, but the problem is that no nation is ready to transfer her hard earned technological knowledge to any other nation for some certain reasons which drive nations into competition; world politics and economic prowess. That is the struggle to lead or dominate other nations technologically, economically and politically. Be the first to invent new gadgets and latest electronics including those used in modern warfare, use other nations as market for finished goods, and to have a strong voice and be able to influence other countries. They should consider embarking on technological espionage so as to acquire the rudiments for technological development if they must liberate themselves from the shackles of technological domination.

In conclusion, it's not until third world countries begin to put embargo on the importation of certain electronics and mechanical goods that the necessity to be creative would replace the habit of consuming foreign products. Countries like Thailand, Burma, Brazil, and South Africa and so on, should be emulated. These countries experienced colonialism yet they did not allow it to overwhelm their creative prowess. Industry and determination saw them emerge as economic giants in the world today. Third world countries should emulate them by carrying out proper feasibility studies to ascertain which technology will suit their country; giving more financial boost to this area, training people to become experts; motivating and encouraging individuals who are naturally endowed and technologically inclined to display their bests of talents. These measures if strictly adhered to will go a long way to help the advancement of these countries in the area of science and technology. If these countries must achieve greatness before the next decade, they have to make conscious and unrelenting efforts. The time starts now! The more they delay, the more backward they become.








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Review: FutureHype: The Myths Of Technology


Author: Bob Seidensticker

ISBN: 1576753700

In an age where there is considerable hype about the wonders of modern technology, Bob Seidensticker prods us to take a step back and put everything into a more realistic perspective or as he most aptly states, we should vaccinate ourselves against hype.

Seidensticker's principal theme in FutureHype: The Myths Of Technology Change is that the pace of technological change does not increase exponentially. According to Seidensticker, although we may be living in an era of fast change, this does not imply that we are the only ones to have experienced this phenomenon. In earlier times people had their own examples of fast change and to discover if our times are really unique, it is necessary that today's social change be compared to that of the past. In fact, as Seidensticker warns us, "the popular perception of modern technology is inflated and out of step with reality."

Divided into two parts, the book first illustrates how we fall into the trap of incorrectly and myopically seeing technology. Seidensticker underlines his contentions with several concrete examples that are elaborated upon throughout this first section.

As an example, we are reminded that a technology might be innovative, but the product that we build from that technology does not necessarily have to be revolutionary, particularly if our predictions are off the mark. It is to be remembered that predictions are often more of a picture of the present rather than the future and there is often a danger of careless extrapolation.

The Internet may be able to provide us with a great deal of information, however, will this lead us to being better informed. Probably not, as the downside is that much of the information is unreliable and pure garbage!

One of the hypes we are all bombarded with daily is that we should blindly trust modern technology and put all of our eggs in one basket. This is all great until the basket breaks, as we become increasingly dependent on software that sometimes is filled with bugs or where we have fragile and brittle technology. No doubt, all of this has created much of the insecurity we feel today in our modern world.

The second part of the book takes a look at the constancy of change in a broad spectrum of areas-popular culture, health and safety, fear and anxiety, personal technologies, and business. We are provided with an excellent survey of the history of technology that is illustrated with stories from thousands of years of human advance proving to us that technological change is not unique to our day.

FutureHype: The Myths Of Technology Change immerses readers with a challenging study wherein technology is to be considered neither good, nor bad nor neutral. As Seidensticker states: "a technology isn't inherently good or bad, but it will have an impact." It is the impact that is important, as it will have a good side and a bad side.

Bob Seidensticker has spent twenty-five years in the technology industry and he holds thirteen software patents. His broad experience is quite in evidence with his insightful and compelling study, as he alerts his readers to the dangers of technology infatuation. He also cautions us that we should never lose sight of the myths that surround technology and the unexpected ways it evolves and affects our lives, while at the same time examining its downsides. As he concludes his book, he leaves us with a very important warning, "don't be bullied into buying a particular technology because a vendor, an advertisement, or your nephew you tells you to." Ask yourself if the product is right for you?




Norm Goldman is editor of the book reviewing and author interviewing site http://www.bookpleasures.com and the travel site http://www.sketchandtravel.com

Bookpleasures is a global Internet book reviewing and author interviewing village. Reviewers come from all over the globe and review all genre. There are over 6500 sites that link to Bookpleasures and many of the reviews are listed within the first 3 pages of the Google Search Engine.

Norm also offers his own personalized express review service where you can have a quick review within 15 business days from the receipt of your book. To learn more about this service go to bookpleasures.com

Norm is ranked among the top 1000 Amazon reviewers and he contributes his reviews to several other Internet sites.

In addition, Norm and his artist wife Lily meld words with art focusing on romantic and wedding destinations, inns, and other hospitality properties. You can read Norm's travel articles and view Lily's art work that is always for sale at sketchandtravel.com





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Innovative And Modern - Technology Logos


Technology has developed at a very fast pace and a large number of businesses depend on the modern technology and its miracles to help them out in the most difficult of times. No matter which industry your business belongs to or what you sell, you can make use of technology to present your business in a more innovative and modern way. IT, banking and design and development are some of the most common businesses that make use of technology and have used it extensively to expand their operations.

An important thing to keep in mind is that they should be sharp and crisp, and reflect the fast paced and revolving nature of your business. Technology logos need to be designed with a very clear purpose in mind, i.e. to give a very professional and corporate look and attract customers. Thus, they should be designed with this approach in mind.

Designing a technology logo is not an easy job. It needs proper understanding of the logo industry and particularly of the technological demands that are involved in designing a technology logo.

IT companies are on the forefront making use of technology and furthering developing it with innovative ideas and applications. A merger of IT and other businesses has given a new meaning to technology making it accessible to every business sector. All business and industry are now-a-days making use of IT and they are trying to give a corporate and hi-tech look to their logo by making use these technology symbols.

However, one thing to be noted about technology logos is that unlike other industry logos such as hotel or internet logos, there are no particular symbols or images that are restricted for technology. There are various symbols used according to the profession your business belongs to that can be incorporated in technology logos. It can include globes that represent the world and swooshes that cover the entire logos to give an impression of spread of technology over the world. Apart from these, simple swooshes are also frequently used in technology logos to give an aura of sophistication and precision.

The two things that lend technology logos a sophisticated and modern look are appropriate colors and fonts. Even without any image or symbol, a bold, strong and effectual font can go a long way in providing an impressionable logo. In the same way, colors play a very important role; some of the common colors used for technology logos are orange, green, blue, black, grey and shades of red and maroon. These colors are not only vibrant and give a sense of authority but also signify passion, especially in case of red and maroon.

Technology logos are meant to convey progress, development as well as strength for undertaking the tasks of immense responsibility. This can only be done with a strong font and the right amalgamation of colors that is at the same time convincing, attractive and gives an air of responsibility to convince customers of their credibility.




For more on technology logos, please visit - http://www.logosnap.com





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An Interview With Techno-romantic Thriller Author Denise Robbins on Merging Technology and Fiction


Denise Robbins, a software engineering manager by day, integrates her knowledge of computers and technology into all her techno-romantic thriller novels. Her published works include It Happens in Threes and Killer Bunny Hill with Connect the Dots and Never Tempt Danger scheduled for release in 2010.

I saw down with Denise and asked about the unique combination of technology and fiction.

Your computer background has obviously been a big factor in the plots of your books. How did you become interested in technology?

It all started when I was a kid. In elementary school we went on a field trip to an electronics shop. In there, we saw all kinds of cool gadgets like small calculators, electronic games, and then. . .a computer. Holy cow! I could play chess on the computer.

About that same time, my dad brought home a modem. I'm not talking the modems you pick up today that fit in the palm of your hand, we're talking a behemoth of a machine that looked like a typewriter with a phone coupler attached to it.

Some readers may not understand the significance of computers in fighting crime. Explain how important an understanding of new technologies can be in staying ahead of the bad guy.

Computers are used a great deal more than people think in regards to fighting crime. One simple example is the FBI's website that gives the public information on some of the criminals they are searching for. This website not only informs the public, but now there are large numbers of people on the lookout for the 'bad guys.'

Local police departments have computers in every patrol car, which can be used in different scenarios. Remember the last time you were pulled over? The police officer can put your license plate into the computer and check if the car was stolen, your driving record, or even your car registration. A police officer making a routine stop may not seem like any big deal or use for computer technology, but what you may not realize is that the same computer that told the officer the car was stolen, can also provide arrest and warrant information. Information attained via the computer by the officer makes him/her more capable of making the right decision of how to approach the situation.

Computers also give law enforcement the resources and technology needed to keep up with modern day criminals in the cyber world. Some criminals steal people's identities or purchase goods with someone else's credit cards over the Internet. Internet felons commit all sorts of crimes such as downloading child pornography, even trying to convince minors to meet them somewhere, which could result in abduction. Without computers, it would be nearly impossible to catch felons of this nature. Through computers law enforcement agencies can watch these actions and make the web safer.

Because of computers and instant access to large amounts of information, law enforcement agents have the power to turn a possible dangerous situation into a much safer one sooner rather than later.

Explain a little about nanotechnology and its current uses.

Nanotechnology is a technology based on the manipulation of individual atoms and molecules to build structures to complex, atomic specifications. The nanoscale is about a thousand times smaller than micro that is, about 1/80,000 of the diameter of a human hair.

Items already available in the marketplace include: burn and wound dressings, water filtration, dental-bonding agent, coatings for easier cleaning glass, bumpers and catalytic converters on cars, protective and glare-reducing coatings for eyeglasses and cars, sunscreens and cosmetics, stain-free clothing and mattresses, ink, longer-lasting tennis balls, and lightweight and stronger tennis rackets.

A ski jacket produced by Franz Ziener GmbH&Co is based on nanotechnology. The windproof and waterproof properties are not obtained by a surface coating of the jacket but by the use of nanofibres.

The company InMat makes long-lasting tennis-balls by coating the inner core with clay polymer nanocomposites. These tennis-balls have twice the lifetime of conventional balls.

What do you see happening with nanotechnology in the future?

Today, we have just scratched the surface on what nanotechnology will do for us. There are many nanotechnology applications in research and development. In the field of medicine, there will be Qdots that identify the location of cancer cells in the body and Nanoparticles that deliver chemotherapy drugs directly to cancer cells to minimize damage to healthy cells. Can you imagine not having to expose the entire body to chemotherapy but only the part that requires the treatment?

Nanotechnology is huge in the science and technology area as well, in particular, manmade diamonds. In recent years, there has been research into producing manmade diamonds, no, not cubic zirconia, but "real" diamonds grown in a lab and not in nature. Manmade diamonds is a huge breakthrough that will only get bigger. The diamond has the largest thermal conductivity of any material. With every improvement in computer chip technology, the machines get faster and hotter. At some point the chips and computer insides will melt. Diamonds are the answer for faster computers without the heat factor. For the same thermal conductivity reason, manmade diamonds could help make lasers of extreme power. The material could allow a cell phone to fit into a watch and iPods to store 10,000 movies, not just 10,000 songs.

I could go on, but you get the idea. Nanotechnology is the next great wave and I'm hoping it hits soon.

What are some of the challenges in blending cutting-edge technology with fiction?

The challenge in creating techno-fiction is knowing how to keep the story moving at the same time giving enough of a visual picture of the technology so the reader understands without dumping boring information on top of their head.

It seems like the field of technology is more of a man's world. How did you end up in the field and why do you think there aren't more women involved?

I think since my dad was in technology, not the same as I am involved today, I was destined for computers.

Taking a job with a government contractor for the Department of Defense hooked me on technology. I was part of a team that built software for use in military medical facilities. It was when I taught computer programs and programming to adults that I found my love for all that 'geeky' computer stuff. There is nothing like watching the spark in somebody's eyes as the light bulb goes on inside their head after they have learned to write code and see the result.

Why there are not more women in science and technology is a question that has been asked quite a lot in recent years. One simple answer is how parents and teachers present information technology professions and other occupations to their daughters and students. It is about encouraging and providing role models.

Another explanation for the lack of women in information technology careers is misconception and preference. Why do I say that as if they are com-mingled? Many people believe working in IT is solitary. They imagine someone sitting in front of a computer eight hours or more a day with no one to talk with. Ask any of the engineers that work for and with me and they will let you know that is not the case.

In general, women prefer to work with people while men prefer to work with things. With the solitary misconception out there, many women are choosing other careers.

Do you have a lot of male readers because of your interesting plots? How do you draw them in?

To be honest, I am not certain that I have too many male readers yet, but I have a few and I want more. I think once the guys know that my novels are based on interesting and real technology, have suspense and mystery woven in with action and adventure that they will want to read them. All it takes is a few good men. . .to spread the word.

While my novels are fiction, when my hero or heroine is shooting a weapon, all readers should know that I have done the research and had the experience several times. My first time shooting anything, but a shotgun at skeet (of which I am a very good shot), was when I wrote It Happens in Threes. I had to know what it felt like. I contacted a friend who taught me all the various right and wrongs and who enjoyed seeing me struggle filling a clip and always forgetting to take the safety off.

Right now, my attempt at "drawing them in" is to give a guy I see a copy of the book, ask him to read it, and let me know what he thinks. So far, the response has been positive. The other little tidbit that helps draw the men in as that I have other men review and edit my novels for the male perspective. It always helps me when Steve or David say, "No guy would say that." Then they wrinkle their noses and slash away at my work. I am very grateful. I also have friends who are former military and they correct some of my ideas as well.

How do you handle the fine line between giving too much technological information and making the story flow?

This is an excellent question. Computer stuff can be very dry and boring, take it from me. What I do is take technology and introduce the readers to it in small pieces, like breadcrumbs of information, so that technology is part of the mystery or part of the solution in the puzzle. I take the technology and break it down so my characters show you just enough to make you understand, and at the same time get curious. Wait until you find out about nanotechnology in Killer Bunny Hill. I'll give you a hint - Diamonds aren't just a girl's best friend.

Where do you come up with your story ideas?

My story ideas come from various places and most the time it is just a matter of sitting down with pen and paper and asking myself about the particular characters I have just identified in my mind. Sometimes, as in the case of my second novel Killer Bunny Hill, the seed for novel will just hit me while flying across the country on a plane. In the case of my fourth novel Never Tempt Danger, the idea came from a dream. Those are just the beginnings, now I have to construct a story line and that takes a little more effort.

Sometimes I take from my own experiences with technology, but that is still limited in scope. So what do I do? Well, here is my answer.

I did some research once for work when I accidentally ran across an article on 'manmade diamonds' and using them as computer chips. As I continued to read the story, I found out about an organization known as DARPA, Defense Advanced Research Projects Agency. This agency is the central research and development office for the Department of Defense. They fund all kinds of technology research in order to keep our military technologically superior and in turn keep us safe and military personnel safe. Cool stuff!

Thanks for taking the time to talk with me today, Denise!




Jessica James is the award-winning historical fiction author of the best-selling Civil War novel Shades of Gray. This epic love story is the winner of two Best Regional Fiction awards and was named FAVORITE BOOK of 2008 across all genres by two book review sites. The novel is written as a classic tale of love and honor and has risen to #1 on the Amazon best-seller list in the romance/historical category. Jessica James' official website can be found at http://www.jessicajamesbooks.com and her blog at http://www.jessicajamesblog.com.





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Enabling More Profits Through Strategic Use of Technology Solutions


There are two types of business owners who consider technology differently:

Type I - "The Gadget Person"

This type of owner embraces technology at most levels. They are considered "early adopters" from a technology point of view. The gadget guys were the first ones to get a Palm Pilot in 1995 and loaded all their contacts on the device. They were excited to set appointments and have electronic reminders beep all day long.

Type II - "Just make it work"

This type of owner proudly proclaims that they know very little to nothing about technology and are content to leave it that way. They were wary of email at first, but have come to rely on it quite a bit.

Both types are passionate about their business and could benefit from strategic application of the right technology solutions.

Understand Your Process

Coupled with technology is "process." Process is defined as steps required to manufacture your products or the means to provide your services. A clean and efficient process is the key to applying any technology solution successfully. The wrong, or inefficient process, will lead you to spend $100k on an unnecessary system. The efficient process will save you money when implementing technology and should increase your profits. It is vitally important for your business that you examine all your processes BEFORE implementing any technology solution.

If your process is efficient, then applying a technology solution will automate the operation which will properly enable growth. On the flipside, if your process is inefficient, then applying technology will be costly and likely work against itself. Technology for the sake of technology is not going to solve anything. In fact, without the proper process and strategy, you will likely create problems and reduce your margins by applying the wrong technology solution. A technology "solution" should solve something.

A technology solution should meet at least one of the following four criteria:

1. reduce operating expenses

2. automate existing (efficient) processes to enable growth

3. provide an effective means to communicate

4. enable your business to improve its products and/or services

Before the first dime is spent, insure that your examine these criteria.




Mike Echlin is a 20-year technology veteran who has helped many small businesses optimize their use of technology. Technology is an enabler for profits, period.

Get more helpful info from Mike's blog at http://thefloppydisk.blogspot.com





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Pregnancy Takes Nine Months, Gestation Of Leading-Edge Technology Takes Time Too


Many healthy companies fall into the trap of their success. They tend to be more

'technology' driven mode rather than being 'market' driven. Many companies developed

the product first then start out looking for the market. Successful companies look at the

market first then start developing the products.

Exxon Chemicals was the first largest faxed machine supplier in the world. But Exxon

Chemicals was ahead of its time and after making horrendous financial losses, decided to

give up. Instead the late entrants, Japanese companies such as Canon, made a success of

the fax technology. In the 1980s, many videotext services such as the Singapore

Telecoms Teletext made losses. The technology of videotext appeared very promising,

with each household been able to access electronic data and information from the

television screens. The only problem was that the market application and services were

not widespread enough to create a critical mass. It took time for the wide acceptance of

videotext services to kick in. The Internet technology took over the top spot of online

services instead although the Internet is a much less sophisticated technology and an

earlier head-start than videotext. Also, notwithstanding the more powerful colour picture

quality and technology of the videotext as compared to the Internet, the Internet has the

advantage of wider market acceptance. As a result, videotext applications were dwarfed

by the Internet ones.

The following shows that the other gestation period between a technological invention

and commercial production is shortening.

Invention, Invention date, Production date, Waiting time

Fluorescent lighting 1851,1934, 82 years

Radar 1887,1933, 46 years

Ballpoint pen 1888,1938, 50 years

Zipper 1891,1923, 32 years

Diesel locomotive 1895,1934, 39 years

Power steering 1900,1930, 30 years

Helicopter 1904,1936, 32 years

Television 1907,1936, 29 years

It takes a long time for the technology to pick up. However, the lapse of timing between

invention and production is speeding up and narrowing.

In technology, there is a trigger point when the price gets low enough, the application

gets widened and people think that they want to have it. The technology can stay latent

for a long time before hitting the trigger point as the market is not quite ready to embrace

the applications of the technology. The key is to prepare for the trigger point and ride

with the wave and revolution when it arrives.

When the technology is triggered off and embraced it will permanently change the way

we do business. Just as fax technology phases out the telex, e:mail technology may one

day phase out faxes. CD is phasing out videotape technology and one day CD itself may

be phased out by DVD.

A few years ago, people would buy computers and not ask for a DVD drive, now they

expect to have it. Not so long ago, wireless phones were not common, today even

students must have it as part of their school kits. In the 1980s, Internet was not popular.

Today any business which is not registered on the website is not in business.

However, it was foolhardy for many dot.com companies that thought that the New

Economy revolution would radically change the consumers' habits within months of the

introduction of a new product or service. An example is the telecommunications market,

where start-up after start-up promised new technology to bring data, voice and video

together. They failed to deliver not because the technology was not ready, but rather the

market was not yet ripe. Their debt loads finally killed many of these start-ups.

To gain competitive edge, you want to position your company in the leading edge. You

want to leverage on technology advancements and be prepared for the flashpoint.

Pioneers do face arrows and the leading edge all too often translates into the bleeding

edge. If you are a small company, you do not have the resources to develop leading-edge

technology. You position your organisation ready for the trigger point by finding tools to

apply with existing technology.

This is why Rosabeth Moss Kanter said: "The problem before us is not to invent more

tools but to use the ones we already have."




www.corporateturnaroundexpert.com

Dr Mike Teng (DBA, MBA, BEng, FIMechE, FIEE, CEng, PEng, FCMI, FCIM, SMCS) is the author of the best-selling business book ?Corporate Turnaround: Nursing a sick company back to health?, in 2002. In 2006, he authored another book entitled, ?Corporate Wellness: 101 Principles in Turnaround and Transformation.? Dr Teng is widely recognized as a turnaround CEO in Asia by the news media. He has 27 years of experience in corporate responsibilities in the Asia Pacific region. Of these, he held Chief Executive Officer?s positions for 17 years in multi-national, local and publicly listed companies. He led in the successful turnaround of several troubled companies. He is currently the Managing Director of a business advisory firm, Corporate Turnaround Centre Pte Ltd, (www.corporateturnaroundcentre.com)which assists companies on a fast track to financial performance. Dr Teng was the President of the Marketing Institute of Singapore (2000 ? 2004), the national body representing some 5000 individual and corporate marketing professionals.





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Is a Technology Franchise Right For Me?


If you have any experience in the computing and telecommunications industries, a technology franchise could be the perfect fit. There's no denying that technology is a booming industry. Over 75% of American households own and use a computer. Cell phone usage has been steadily climbing since the late 70s, and today it's estimated that over a billion people own and use cell phones worldwide. These are just two areas in which your knowledge of technology can help you own and operate a successful technology franchise.

One of the best reasons for starting a technology franchise is the demand for these types of services in the marketplace. Technology changes so fast that there is always a large percentage of the population who needs help with technology-related issues. Whether it's installing a program on their computer, managing their cell phone or creating a website for their business, your role as a technology business owner can help bridge the gap between their needs and their knowledge.

Mobile computer repair is one of the largest sectors in the world of technology franchises. Computers are so integral to daily life that people can no longer wait a few days or weeks to get their computer back from a repair shop. They're looking for the convenience of having someone come to their home and repair their computer in a matter of hours. There is a huge demand for quick and reliable service and owning a Computer Medics franchise allows you to meet that demand.

Computer Medics has a proven business model that will give you a leg up in the world of computer repair. The parent company will provide you with training, support and tools that you need to have success with your technology franchise. As you work, you build long-term relationships with your clients based on your trust and professionalism. For someone with experience in IT or strong interest in computers, this could be the perfect technology franchise.

Businesses also have a need for technology support just like independent consumers. Concerto Networks is a technology franchise that taps into this growing need. As a Concerto Networks business owner you'll be able to help small to medium-sized businesses manage the technology that helps them make money on a daily basis. From computers and the internet, to phones and PDAs, Concerto Networks technicians help businesses run efficiently.

Another option in the technology franchise industry is cartridge refilling. Considering the price of new ink cartridges for printers, it's easy to understand why this is a booming business. Cartridge Depot is a technology franchise that aims at changing the way people buy ink and toner. With this business, you sell remanufactured cartridges that offer the same quality as new cartridges for just a percentage of the price. Not only does this technology business allow you to help others, but as you recycle cartridges for your customers you will be helping the environment as well.




Technology franchises come in many other varieties as well. Cell phone retailers, web professionals and child-centered technology all fall under this banner. To learn about more options in the technology franchises field, visit www.franchisegenuis.com





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Technology Learning Conquered Traditional Learning in Schools


Computers are in the schools. Whether they are in labs, in the library, in mobile pods, or in individual classrooms, the computers are there. But what will it take to ensure that these computers are used as high quality learning tools?

Today's high-tech innovations will have little effect on education if schools adopt them without building "human infrastructure" that includes adequate training for teachers, proclaims the Benton Foundation in their recent report, The Learning Connection. Schools in the Information Age. So just what is "adequate training" for teachers?

According to more than 10 years of Apple Classrooms of Tomorrow research, to effectively integrate technology in education, teachers need to learn not only how to use computers, but specifically how to use computers for teaching and learning. At the same time the learning experiences being created by these educators must be re-examined, as technology changes both what is possible in the classroom, as well as what will be required of students when they graduate and join the workforce.

In 1991 the US Department of Labor issued What Work Requires of Schools, a SCANS Report for America 2000, The Secretary's Commission on Achieving Necessary Skills, defining the skills and attributes essential for workforce success. To the traditional basic skills of reading, writing and arithmetic, the report added listening and speaking, as well as decision making and problem solving. Beyond these basic skills, the report sited as vital the ability to identify, organize, plan, and allocate resources; to acquire, evaluate, and organize information; to work well with others; to understand complex inter-relationships; and to work with a variety of technologies.

Not only do educators need to learn to use computers, but they need to learn to integrate them into the learning experience in a way that fosters the development of this higher order skill set. In many cases, this requires fundamental changes in classroom practice. Seating students in rows and having them complete drill and practice exercises, whether on the computer or on a ditto page, is unlikely to accomplish the ambitious goals implied by the SCANS Report.

The vast majority of technology staff development programs have as their focus learning how to use individual software applications. Educators who have experienced this type of application training report that it does not have a significant impact on how they use technology in their teaching. That is, learning about the application itself does not translate into changing classroom practices, and thus has little or no impact on student learning.

When learning about technology is firmly rooted in the context of teaching, however, the results are quite promising. Using a technology staff development model created as a result of more than 10 years of research through the Apple Classrooms of Tomorrow (ACOT), many school districts are seeing what happens when teachers are able to transfer their learning from the staff development experience into classroom practice.

In order to have a significant impact on classroom practice and ensure effective technology integration, schools and districts must make a significant investment in a coordinated approach to staff development like the model based on the ACOT research. Real change requires providing educators with a sequenced program of quality staff development experiences, along with followup and ongoing administrative support.

In Fulton County, Georgia, where they are in the second year of their technology staff development program based on the ACOT model, vanguard teams of teachers are serving as mentors within their schools, providing a model of effective technology integration for other teachers to follow. During the first year of the program these vanguard teachers participated in either four or six days of technology integration training offered through Apple Staff Development.

During the two-day training sessions the vanguard team members experienced firsthand what it is like to engage in an integrated lesson with technology, while the course facilitator modeled an effective style of teaching in a technology-enriched, engaged learning environment. Technology skills were acquired in context. The learners (in this case the teachers in the staff development course, but it could as easily have been a group of students) were highly motivated to learn the technology skills to complete their projects, and the relevance of the technology learning was immediately evident.

Building on the experience of participating in an effective lesson, the vanguard team members reflected on what they had learned and how they could apply their insights to designing integrated lessons of their own. On the second day, they were given the opportunity to redesign a favorite unit of instruction, integrating technology. Upon returning to their classrooms, these redesigned units provided an initial opportunity to experience integrating technology in their teaching. As they experienced the effectiveness of this new way of teaching, the redesign of other units followed.

Over the course of the first year of the program, these vanguard team members became increasingly comfortable with integrating technology within their own classrooms and prepared themselves to serve as role models to other teachers. Now in the second year of the program, Fulton County is both expanding its vanguard team by providing the integration training to additional teachers, while at the same time empowering the trained vanguard teachers to share what they have learned with their colleagues.

This seeding approach, having at least two teachers in every school who can serve as mentors to their peers on site, has proven effective in motivating teachers to take the risk and make the personal investment required to effectively integrate technology into the classroom.

The CEO Forum on Education and Technology's Star Chart establishes a "target technology" level for all schools to strive for that would give students regular and consistent access to technology to use as needed to support their learning endeavors, and have educators using technology to access information, communicate with students and parents, and for administrative tasks. They challenge all schools to achieve this target level by the year 2005.

We won't get there simply by putting computers in schools, nor by training teachers on how to use software applications. True technology integration requires supporting and training educators in instructional models that effectively integrate technology. It requires that teachers have professional development programs in which they can experience effective use of technology in service of teaching and learning, and that they receive the support required to modify their own teaching practices to replicate these models. Once the majority of teachers have their students using technology to gather, analyze and publish information, as well as collaborate on projects, we will know that technology is truly a tool for teaching and learning. At this point we will be taking advantage of the opportunity technology presents to prepare our students to become successful knowledge workers of the future.




Mathew Simond is a journalist and copywriter. He is also a webmaster of many websites including http://www.psychologycolleges.net and http://www.religiousstudiesonline.org He aims to provide healthy information and advice on academic degrees.





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Do Boards Need a Technology Audit Committee?


What does FedEx, Pfizer, Wachovia, 3Com, Mellon Financial, Shurgard Storage, Sempra Energy and Proctor & Gamble have in common? What board committee exists for only 10% of publicly traded companies but generates 6.5% greater returns for those companies? What is the single largest budget item after salaries and manufacturing equipment?

Technology decisions will outlive the tenure of the management team making those decisions. While the current fast pace of technological change means that corporate technology decisions are frequent and far-reaching, the consequences of the decisions-both good and bad-will stay with the firm for a long time. Usually technology decisions are made unilaterally within the Information Technology (IT) group, over which senior management chose to have no input or oversight. For the Board of a business to perform its duty to exercise business judgment over key decisions, the Board must have a mechanism for reviewing and guiding technology decisions.

A recent example where this sort of oversight would have helped was the Enterprise Resource Planning (ERP) mania of the mid-1990's. At the time, many companies were investing tens of millions of dollars (and sometimes hundreds of millions) on ERP systems from SAP and Oracle. Often these purchases were justified by executives in Finance, HR, or Operations strongly advocating their purchase as a way of keeping up with their competitors, who were also installing such systems. CIO's and line executives often did not give enough thought to the problem of how to make a successful transition to these very complex systems. Alignment of corporate resources and management of organizational change brought by these new systems was overlooked, often resulting in a crisis. Many billions of dollars were spent on systems that either should not have been bought at all or were bought before the client companies were prepared.

Certainly, no successful medium or large business can be run today without computers and the software that makes them useful. Technology also represents one of the single largest capital and operating line item for business expenditures, outside of labor and manufacturing equipment. For both of these reasons, Board-level oversight of technology is appropriate at some level.

Can the Board of Directors continue to leave these fundamental decisions solely to the current management team? Most large technology decisions are inherently risky (studies have shown less than half deliver on promises), while poor decisions take years to be repaired or replaced. Over half of the technology investments are not returning anticipated gains in business performance; Boards are consequently becoming involved in technology decisions. It is surprising that only ten percent of the publicly traded corporations have IT Audit Committees as part of their boards. However, those companies enjoy a clear competitive advantage in the form of a compounded annual return 6.5% greater than their competitors.

Tectonic shifts are under way in how technology is being supplied, which the Board needs to understand. IT industry consolidation seriously decreases strategic flexibility by undercutting management's ability to consider competitive options, and it creates potentially dangerous reliance on only a few key suppliers.

The core asset of flourishing and lasting business is the ability to respond or even anticipate the impact of outside forces. Technology has become a barrier to organizational agility for a number of reasons:

o Core legacy systems have calcified

o IT infrastructure has failed to keep pace with changes in the business

o Inflexible IT architecture results in a high percentage of IT expenditure on maintenance of existing systems and not enough on new capabilities

o Short term operational decisions infringe on business's long term capability to remain competitive

Traditional Boards lack the skills to ask the right questions to ensure that technology is considered in the context of regulatory requirements, risk and agility. This is because technology is a relatively new and fast-growing profession. CEOs have been around since the beginning of time, and financial counselors have been evolving over the past century. But technology is so new, and its cost to deploy changes dramatically, that the technology profession is still maturing. Technologists have worked on how the systems are designed and used to solve problems facing the business. Recently, they recognized a need to understand and be involved in the business strategy. The business leader and the financial leader neither have history nor experience utilizing technology and making key technology decisions. The Board needs to be involved with the executives making technology decisions, just as the technology leader needs Board support and guidance in making those decisions.

Recent regulatory mandates such as Sarbanes-Oxley have changed the relationship of the business leader and financial leader. They in turn are asking for similar assurances from the technology leader. The business leader and financial leader have professional advisors to guide their decisions, such as lawyers, accountants and investment bankers. The technologist has relied upon the vendor community or consultants who have their own perspective, and who might not always be able to provide recommendations in the best interests of the company. The IT Audit Committee of the Board can and should fill this gap.

What role should the IT Audit Committee play in the organization? The IT Audit function in the Board should contribute toward:

1. Bringing technology strategy into alignment with business strategy.

2. Ensuring that technology decisions are in the best interests of shareholders.

3. Fostering organizational development and alignment between business units.

4. Increasing the Board's overall understanding of technological issues and consequences within the company. This type of understanding cannot come from financial analysis alone.

5. Effective communication between the technologist and the Committee members.

The IT Audit Committee does not require additional board members. Existing board members can be assigned the responsibility, and use consultants to help them understand the issues sufficiently to provide guidance to the technology leader. A review of existing IT Audit Committee Charters shows the following common characteristics:

1. Review, evaluate and make recommendations on technology-based issues of importance to the business.

o Appraise and critically review the financial, tactical and strategic benefits of proposed major technology related projects and technology architecture alternatives.

o Oversee and critically review the progress of major technology related projects and technology architecture decisions.

2. Advise the senior technology management team at the firm

3. Monitor the quality and effectiveness of technology systems and processes that relate to or affect the firm's internal control systems.

Fundamentally, the Board's role in IT Governance is to ensure alignment between IT initiatives and business objectives, monitor actions taken by the technology steering committee, and validate that technology processes and practices are delivering value to the business. Strategic alignment between IT and the business is fundamental to building a technology architectural foundation that creates agile organizations. Boards should be aware of technological risk exposures, management's assessment of those risks, and mitigation strategies considered and adopted.

There are no new principles here-only affirmation of existing governance charters. The execution of technology decisions falls upon the management of the organization. The oversight of management is the responsibility of the Board. The Board needs to take appropriate ownership and become proactive in governance of the technology.

Do Boards need a Technology Audit committee? Yes, a Technology Audit Committee within the Board is warranted because it will lead to technology/business alignment. It is more than simply the right thing to do; it is a best practice with real bottom-line benefits.




MICHAEL SIERSEMA is a Managing Partner/CEO of Phoenix2000 Group LLC focusing on technology advisory services.

Phoenix2000 Group is a new breed professional services partnership of senior technologists that fit a niche at the senior executive support systems. Like the CEO looks to lawyers for advice, the CFO leans on CPA and audit firm for counsel, the technologist needs an organization to find true independent guidance. We don't sell solutions, we sell answers. http://www.phoenix2000group.com





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Beware the Seductive Power of Technology


I Like Technology. I'm conceding all the good and fun things that computer-based technology has brought into our lives; I'll not fight that battle. Not only would I lose any argument against the wonderful additions technology has made to our lives, I would be fighting against myself. I love it that I can flip open a Star Trek "communicator" and talk to almost anyone, anytime. I love the very idea of having a communication device out in my back yard, near the bird feeder, that is communicating with a satellite in low earth orbit. Wow! And do I ever love my computer-oops, computers. As in many computers. In fact, my job is strongly tied to technology and I love to get paid. However, this article is a warning, a plea to open our eyes wider than our big screen TVs, to step back out of cell phone range, to put down our PDAs for a minute and look at what has gotten a hold on us.

Technology is Seductive

Technology has the power to draw us in and cause us to lose perspective about what is happening. Just try talking to your child (or maybe your spouse or best friend) the next time some slick TV program or commercial is shimmering across the screen and you'll see what has all of their attention. Technology draws us in. But if we're drawn in, we're also leaving something behind. We could be abandoning loving or developing relationships or the quiet time necessary to think purposefully about our lives, where we are going and how we want to live five years from now. To continue this idea, that technology is seductive, let's look at the natural progression of how we respond to new technology.

Technology as a Toy

All new technology comes to us in the guise of a toy, thus its initial seductive pull on us. No matter the age, the new technology feels like a toy. It is smooth, pretty and flashes little lights. It makes cute sounds and we respond to it from the childlike (or childish) center of our being. It is not the sophisticated 35 year old business executive that is responding to the new all-purpose, highly-evolved technology thing, it is instead the seven year old child inside that is gushing and filled with Christmas morning lust. We might not even have any way to use it yet, but we play with it. We turn channels, set the volume on the 96 surround sound speakers (yours doesn't have 96?), take pictures of our toes with it, and enthusiastically pursue carpel tunnel problems as quickly as our thumbs and fingers can fly over fun little colored buttons. It is a toy. But it does move evolve into our next category and that makes us feel a little better about it and helps us avoid the fact that we just spent a year of future retirement on a toy.

Technology as a Tool

The toy usually becomes a tool. In our strong desires to justify the purchase of the toy, we look for things it can do. Ah, it keeps my calendar. Cool! Now I won't have to keep track of my $29.00 day planner and worry about losing it. I just need to worry about losing my $495 PDA. But it can also take pictures. That's important. It's also good that it can erase them because I find I take a lot of pictures that are really crap and now I not only spent time taking the pictures, I also get to spend time erasing them. But the toys often turn into very serious tools. I may continue to use my cell phone toy as I unconsciously blow through red lights and make turns without signaling (need that spare arm for the cell), but I also realize this toy is a serious safety tool. I don't want to be broken down on the highway and not have this link to help. The same 50" flat screen wall hanging that is a toy is also a tool to be aware of threatening weather and important current events. And the notebook computer that empowers me to look at pictures of potential Russian brides helps me write this article and project investment returns. Toys have the potential of becoming tools. From puppies to working dogs. But there is a third and more dangerous level.

Technology as a Tyrant

Dictionary.com offers one definition of a tyrant as, "a tyrannical or compulsory influence." Wow! Think cellphone, e-mail, Skype, compulsive checking of forums, chat rooms, YouTube, Facebook, Twitter, and all the other current flavors of Turkish delight known as technology. These things can be toys (relatively harmless except for what they might be replacing), they can be tools, or they can become tyrants. When deeply engrained into our work or social structure, they change from being puppies or work dogs and become pit bulls that can bite and clamp down so that it is very difficult to dislodge them. I used to be able to keep up with the demands of my job. Once upon a time I actually had a little time that I could budget weekly that was "walk around and get to know everyone better" time. No more. Now I am constantly juggling attention among appointments, drop-in unannounced visitors, snail mail, phone calls with the pink reminders, cell phone calls, and e-mail. I can never get one caught up without intrusions from all of the others. The first four were barely manageable, with cell and e-mail added, I'm no longer in control, the pit bull is. So, what happened?

How Did We Get Like This?

Okay. Here is the crux of this article. Technology is on a different evolutionary rate than us humans. It reproduces faster than mice and changes species with each generation. We were enticed, and continue to be enticed, by technology due to its seductive dark side. It beckons to the seven year old inside and draws us in. As a tool, technology is embraced and embedded into our lives, seemingly as a partner, one called alongside of us to help us. But, without an understanding of the evolutionary path of technology, we do not control its place in our lives. It becomes a tyrant that bullies us and pulls us around on its lease instead of the other way around. Because of the initial seductive nature of technology, we don't easily see that it will tend to take us to where we don't want to go and make us pay more than we first thought we were willing to pay. So, what shall we then do?

What We Must Do

I'm not offering a plan but an approach. The approach depends upon fully understanding what has gotten a grip on us. I suggest the following critical pieces for beginning to manage technology and protect our humanity:


Clearly see that technology is seductive and separate out and control the childish reactions to the initial toy aspects of new technology. Gratification can be delayed (an adult response) and toys can be both played with and put away.
Think through both intended and unintended consequences of bringing a shiny, new technology toy into your life. What is it replacing? How will you control it so it doesn't put you on a leash?
Do not assume that a new technology tool is better than an older one that worked well for you in the past. I have a colleague who keeps in a pocket a little list of things to do, thoughts, and insights. His pen and paper list worked a lot better than my PDA when when my technology tool lost both primary and backup batteries and I lost passwords to multiple accounts and forums. Which is better?
Many new technology tools cannot be avoided. However, they can be managed. Think of ways to limit their use and how to communicate your policies for your use to your colleagues, family, and friends. For example, I check my email once a day and make it clear to my colleagues that I am not sitting at my computer all day waiting for the chime (evidently, they are).
Finally, pay attention to the things that technology tends to replace and redouble your effort to work on relationships so you have no regrets.

To rewrite a common adage, no one's last words are likely to be, "I wish I had purchased the 60" HD instead of the 54".




Jacob is involved in learning and teaching effective parenting. Since he is a math guy, he is also a gadget lover. Head on over to his site http://www.electronicnotepad.org/ to learn about a Electronic Notepad and how this inexpensive tech tool (yes, tool) can save you time by producing both a digital copy and a hard copy of your notes and sketches.





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Using Old Technology to Win Product Battles


Newer, faster, shinier - these are all things that every product manager wants their product to be. Our hearts are filled with product lust when we see other products, in our space or not, that have the latest & greatest bells and whistles. Oh if only our product could have that cool new technology also. Hang on a minute, it turns out that our products might actually be more successful if they don't have that cool new technology...

Life Support For Products

If we can get over that new technology lust thing, then perhaps we can talk rationally about this. It turns out that if you really want to help your company's bottom line, then what your product might really need is incremental innovation, not revolutionary innovation.

I'm not a dreamer - I know that VHS tapes, typewriters, and CRT televisions are not going to be making a sudden comeback anytime soon. The harsh, cold reality is that the technology that your product is based on is eventually going to up and die one day. A product manager's job is to realize this and to attempt to push that day off into the future as far as he / she possibly can.

Harvard's Dr. Mary Tripsas has looked into just how this can be done. She believes that product managers can work to proactively manage the innovation endgame.

What this means for your product is that continuing improvements to extend the life of its technology, particularly once you realize just how attractive the profit margins on the old technology are, can be a wise business decision - and not necessarily a reflection of narrow-mindedness of a product manager who is unwilling to see the future.

Making The Technology Jump - Or Not

Ultimately a product manger is responsible for the success of his / her product. When it comes to the technology that the product is build using, the product manager's #1 goal has to be to find ways to extend the life of the product while still continuing to make the maximum amount of profit.

As a new technology arrives on the scene, the product manager needs to keep the old product alive long enough that the company can design, develop, and launch new products that contain the new technologies. The key is to finding out HOW to go about doing this.

Customers Come First

The secret to knowing how best to time your jump to a new technology is to watch your customers. Our customers come in all shapes and sizes and they all have different levels of tolerance for dealing with the risk that new technologies can bring to the table.

What you need to realize as a product manager is that your customers are all going to be moving at different speeds. Sure, some will start asking about a new technology the first time that they read about it in a trade rag; however, the vast majority of your customers are more focused on running their business than what technology your product is built on.

Generally, adopting a product that is built using new technology will require a little or a lot of investment on your customer's part in order to be able to support the new technology. The larger the investment, the longer most of your customers will want to put off making it.

How Product Mangers Can Balance Both Worlds

It is the responsibility of the product manager to come up with ways that your customers can gradually move into the future using new technologies on their own schedule.

One way to do this is to borrow ideas from the new technology and start to incorporate them into the existing old technology product in order to extend its life. An example of this would be the Toyota Prius. It's really a gasoline car that has a battery that it can use some of the time. The world is not quite ready for an all electric car and so by adding new technology to the type of car that we already have we will be able to get a little closer to the future.

Old products can also be used to create a bridge that will allow customers to travel to the future. These types of products combine elements of both old and new technologies. I own a great example of this type of product: a hybrid VCR / DVD player. As DVD players started to take over the market, I was hesitant to get one because of the enormous investment in children's movies on VHS tape that I had made. However, the VHS / DVD combo player was the perfect solution for me - I could continue to play my VHS tapes while at the same time I could start to buy DVDs.

Final Thoughts

Product Managers don't have to rush to incorporate every new technology into their products. Instead, understand your customer and learn when THEY need new technologies to be made available to them.

In the end, a product manager needs to keep a careful balance between the technologies that his / her product currently uses and the new technologies that are arriving on the scene. Your career and the ultimate success of your company depends on the success of new products, but they have to be funded by making keeping your current products successful.

Don't think of your older products as being so-called "cash cows" that exist to be milked of their profits until they can be discarded. Instead, view them as stepping stones to future products that should be maintained and upgraded for as long as is reasonable in order to maximize profits while at the same time buying the firm time to get products that use the new technology right.

Product managers who can balance the arrive of new technology with extending the life of products that use older technology will have have found yet another way that great product managers make their product(s) fantastically successful.




Dr. Jim Anderson
http://www.TheAccidentalPM.com

Dr. Jim Anderson has been a product manger at small start-ups as well as at some of the world's largest IT shops. Dr. Anderson realizes that for a product to be successful, it takes an entire company working together. He'll share his insights and guidance on how to make your products a fantastic success.

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