Hulu readies plans for potential sale of the company

Hulu is retaining investment banking firms Morgan Stanley and Guggenheim Partners to facilitate a potential sale of the company. Prospective bidders were notified today that the sale process will begin about two weeks from now, according to information from anonymous sources in correspondence with the L.A. Times.

The news of Hulu’s intentions comes less than a day after information surfaced of an offer to purchase the streaming media company by an undisclosed potential buyer rumored to be Yahoo.

In another move signaling the company is serious about putting itself up for sale, Hulu reached an agreement with News Corp. today to keep TV programming from Fox Broadcasting Co. on its streaming service, reports Variety.

Securing long-term licensing contracts with all of the media companies that have a stake in Hulu is an absolute necessity if it wants to maintain its value heading into acquisition negotiations with potential buyers.

After all, Hulu is only as valuable as its library of content. And any potential buyer will want assurances that the current selection of content in its media library isn’t going to disappear by the likes of Comcast, News Corp. and Disney, which own TV programming rights for NBC-Universal, Fox and ABC, respectively.

Filed under: Business and Technology, deals, media, News, VentureBeat

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Hulu Plus is now available for six Android devices

Hulu has just rolled out its Hulu Plus application to bring its premium video streaming service to Android users.



According to the Hulu blog, the free application is now available on the Android Marketplace; however, the bad news is that the app is only available on six Android phones initially: Nexus One, Nexus S, HTC Inspire 4G, Motorola Droid II, Motorola Droid X, and the Motorola Atrix, with “additional device announcements” due later this year.

The Hulu Plus app is available for download from Android Market, and once installed, Hulu Plus subscribers will be able to enjoy all the site’s features on the go.

As always, Hulu Plus offers new subscribers one free week to try the service while the standard subscription is at $7.99/month. It is currently available in the U.S. only.

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