Study says 40% of European smartphone buyers would get an iPhone

The Loop is reporting on a study released Wednesday by the Yankee Group that indicates that 40% of potential smartphone buyers in Europe said that they would go for an iPhone.

The study was a poll of 5,000 consumers and 2,250 IT decision-makers working at companies across France, Germany, Italy, Spain and the UK.

The study indicated that Android devices came in a distant second at 19% and BlackBerry and Nokia followed at 17% and 15% respectively.

Declan Lonergan, the VP of Research at Yankee Group had this to say about the findings:

These findings highlight the continued strength of Apple in the European smartphone market and, in particular, its phenomenal brand appeal,” said Declan Lonergan, research VP at Yankee Group. “The data also highlights the enormous challenges faced by Nokia and RIM to retain mind share and market share in this increasingly dynamic and competitive marketplace.

The Loop points out some other interesting tidbits from the study including the fact that users are likely to have more than one device that they use as the situation calls for them and that employees say that they are 58% more productive during travel when they bring a tablet device along.

Let’s take an informal poll in the comments. If you’re a reader from the EU or the UK and you’re looking to buy a new smartphone, is the iPhone your first choice? Or would you go for Android, or perhaps one of the new Nokia N9′s?The Loop

Generated by BlogIt

BlogIt - Auto Blogging Software for YOU!

And the best-selling smartphone at AT&T and Verizon stores is…

…the iPhone. BTIG analyst Walter Piecyk on Wednesday published the findings of a study in which BTIG researchers contacted 250 AT&T and Verizon Wireless retail stores to determine which smartphone model finds its way to consumers’ pockets the most. The study, which took place over the past three weeks, found that Apple’s iPhone was the best-selling smartphone at 58% of the stores polled. An Android model took top billing at 21% of the stores, and sales were neck and neck at 20% of retail shops. Breaking BTIG’s findings out by carrier, 65% of AT&T stores polled said the iPhone was their best-selling smartphone versus 31% that said an Android model was No. 1, and the iPhone was the top smartphone at 51% of Verizon shops polled. Also of note, when Verizon stores were asked about their best-selling 4G LTE smartphone model, 90% said it was the Samsung DROID Charge and just 10% said it was HTC’s ThunderBolt. The LG Revolution wasn’t included in the firm’s study. Hit the break for for charts depicting BTIG’s findings.

Read

Generated by BlogIt

BlogIt - Auto Blogging Software for YOU!