This week's Trends: downbursts, Canucks, and finger tutting

Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:

• We saw evidence of a unique weather event in Oklahoma.
  
  
  
  
• We saw how an unusual dance trend from a few years ago made a comeback.
  
  
  
  
• We watched how Vancouver Canuck fans got ready for and reacted to game 7 of the Stanley Cup.
  
  
  
  
• We noted that a few new YouTube channels reached the 1 million subscriber club.
  
  
  
  
• We ranked the most-viewed videos from the NBA playoffs.
  
  
  
  
• We checked in on the most-watched previews from last week's E3.
  
  
  
  
• We witnessed aftershocks in New Zealand, accidentally captured on camera.
  
  
  
  
• And Katy Perry debuted her cameo-filled new video for "Last Friday Night."

Check back every day for the latest about what's trending on YouTube at: www.YouTube.com/Trends



Kevin Allocca, YouTube Trends Manager, recently watched "Nyan Cat [Original]."

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This week's Trends: cones, onions, and hedgehogs

Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:

• We discovered that it's possible to make something a trend, just by calling it one.
  
  
  
  
• We saw frightening footage from tornadoes in Nebraska.
  
  
  
  
• We tracked the big, new hit video out of South Korea.
  
  
  
  
• We celebrated Sonic the Hedgehog's 20th anniversary.
  
  
  
  
• We learned of one man's luggage nightmare.
  
  
  
  
• We enjoyed some cool covers.
  
  
  
  
• We followed the celebrity-driven campaign to get The Onion a Pulitzer Prize.
  
  
  
  
• And Weird Al lived up to his name:

Check back every day for the latest about what's trending on YouTube at: www.YouTube.com/Trends



Kevin Allocca, YouTube Trends Manager, recently watched "Hang on Woody!."

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Just Bieber, “Harry Potter,” CNN, American Express and More on This Week’s Top 20 Growing Facebook Pages

Musicians, TV shows and movies made up the bulk of the Pages on our list of the top 20 growing by Likes this week. Facebook, YouTube, Cristiano Ronaldo and American Express also made the list, although it’s interesting to note that most of the TV Pages were not associated with traditional broadcast networks. The Pages on our list grew from between 450,700 and 1.8 million Likes, we measure the growth of Pages with our PageData tool.

Top Gainers This Week

	Name	Likes	Gain	Gain,%
1.	Justin Bieber	31,988,184	+1,803,199	+6%
2.	How to Train Your Dragon	1,353,835	+1,126,759	+496%
3.	Facebook	46,980,487	+692,171	+1%
4.	Katy Perry	30,311,287	+682,518	+2%
5.	Marvin Gaye	943,014	+655,998	+229%
6.	YouTube	40,275,248	+635,789	+2%
7.	Nessma	627,386	+627,386	+0.0%
8.	Rihanna	39,067,440	+620,153	+2%
9.	Shakira	35,394,144	+619,269	+2%
10.	Eminem	41,876,931	+589,241	+1%
11.	CNN	2,831,549	+563,428	+25%
12.	American Express	1,627,304	+521,300	+47%
13.	Lady Gaga	39,327,779	+514,141	+1%
14.	Yetenek Sizsiniz Türkiye	498,317	+498,317	+0.0%
15.	Lil Wayne	27,988,978	+489,421	+2%
16.	AKON	26,601,911	+488,683	+2%
17.	South Park	30,868,685	+487,823	+2%
18.	Harry Potter	27,349,120	+475,857	+2%
19.	The Simpsons	30,889,819	+472,186	+2%
20.	Cristiano Ronaldo	29,815,223	+450,675	+2%

Justin Bieber’s Page grew by 1.8 million Likes this week, as he promoted his media appearances, and frequently updated his Page with his activities. Katy Perry was next with 682,500 Likes; she’s been promoting her new mobile app and her tour. Marvin Gaye’s Page grew by 656,000 Likes; it was probably a Page consolidation as in the span of two days the Page more than tripled. Rihanna’s Page grew by 620,200 Likes as she posted video and status updates, Shakira’s Page grew by 619,300 Likes and she also updated with videos and activity updates.

There was Eminem’s Page with 589,200 Likes; he’s been promoting the release of his new music video. Lady Gaga’s Page grew by 514,100 Likes and has been frequently updating her Page with information about her tour, media appearances, performances, promotion of gay marriage in New York and merchandise. Lil Wayne’s Page grew by 489,400 Likes by updating his Page, as did AKON’s Page.

There were television networks and TV shows on the list, too. Nessma, a Tunisian TV channel, grew by 627,400 Likes. CNN’s page grew by 563,400 Likes this week; it’s curious why either because the landing Page asks users to Like the Page, or because of a Page consolidation. Yetenek Sizsiniz Türkiye, a Turkish TV show, grew by 498,300 Likes. “South Park” grew by 487,800 Likes by promoting episodes and “The Simpsons” grew by 472,200 Likes by doing the same thing.

And finally, there are a few movies that made the list, including “How to Train Your Dragon” with 1.2 million Likes (a likely Page consolidation) and “ Harry Potter” with 475,900 Likes as the Page continues to promote the July premiere of the final film. Facebook’s Page grew by 692,200 Likes and YouTube’s by 635,800 Likes. American Express’ Page grew by 521,300 Likes; the company recently launched a Foursquare integration nationally. Lastly, Cristiano Ronaldo’s Page grew by 450,700 Likes.

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The State Of iFund: 3 Years, 25 Companies, 2 Exits, Over 300 Million Downloads This Year

Today at their offices in Menlo Park, venture capital firm Kleiner Perkins Caufield & Byers is celebrating the third anniversary of the iFund. Technically, the fund started in March of 2008 alongside the first iPhone SDK, when the firm announced that it would be investing $100 million in iPhone applications made by third-party developers. That initial fund went so well that just two years later, they decided to double-down, pouring another $200 million in as the iPad was just about to launch. So where does the fund stand now?

Three years in, Kleiner Perkins has whittled down the 5,000 business plans they’ve received to 25 companies they’ve actually funded. Of those, seven are still in stealth mode, and two have had exits: ngmoco and Pelago. The apps in the fund saw some 100 million downloads in 2010, and they anticipate seeing over 300 million downloads by the end of this year. More importantly, the apps will generate over $250 million in mobile revenue this year, Kleiner says. And they’ll have more than 150 million active monthly users.

The firm is also announcing one new addition to the iFund today: Worksmart Labs. The company focuses on fitness technology, attempting to make working out fun. They have a group of apps available right now which have seen over six million downloads already. And interestingly enough, all of the apps are Android-only for now. Yes, the iFund features some companies decided more “aFund”-esque as well. Kleiner is the lead investor in their seed round.

The iFund has been such a success for Kleiner that they also decided to launch an “sFund” last year to capitalize on the rise of social applications (though some would say too late). Kleiner will be holding an sFund Gamification event next week in San Francisco.

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