MindJolt’s SGN Studio Launches Social iOS Game Mini Cafe

Only two months after buying Social Gaming Network (SGN), MindJolt, the game distribution company led by MySpace founder and former CEO Chris DeWolfe, is churning out its first mobile social game today with the launch of SGN’s Mini Café. As its name indicates, the free iOS app allows gamers to design, decorate, and manage a restaurant.

As chef and manager on Mini Cafe, you cook dishes, choose your cafe’s decoration, and try to build a following of loyal customers. The social element of the game comes in when you invite your Facebook friends to visit your cafe, and they can then decide whether they like your restaurant. From the app itself, you can share a picture of your café on Facebook, or choose to post your achievements to your wall.

SGN says that as you gain a better reputation, you are able to unlock more virtual items for the cafe. The game is similar in a lot of ways to SGN’s Mini Tycoon Casino, which allows you to build and run a 5-star casino.

As we’ve written in the past, MindJolt bought SGN to create a cross-platform game distribution empire, and SGN brought a solid set of mobile titles and technology and a number of talented engineers. SGN’s founder Shervin Pishevar recently announced that he is joining Menlo Ventures as a partner and MindJolt appointed seasoned mobile vet Ulf Waschbusch as the new head of SGN’s social mobile game development studio.

Mini Cafe is just the first of 5 to 6 mobile titles that SGN will release in the next six months, says MindJolt COO Colin Digiaro. While Mini Cafe is available only for iOS, the company expects to develop companion Android app for all of its mobile games in the future.

So why iOS first? Digiaro explains that the majority of SGN’s userbase and installs are on iOS devices so it made sense to target these users initially.

As for how SGN’s games will leverage MindJolt’s distribution platform, Digiaro says that across all the games that MindJolt operates, the company will recommend mobile games to players who have similar interests on Hallpass games (another MindJolt buy) and vice versa. Right now the company has 25 million unique monthly visitors across all its games and it plans to leverage this traffic as a distribution platform, he explains.

The mobile and social gaming space is heating up with Zynga, EA, and a number of international players all vying for traffic. For now, the company, which is profitable, is not planning to raise any more capital but does plan to make more acquisitions in the coming year to expand reach, add game titles and technology talent.

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Mini Saga #85 – Trigger

Transformation begins with a positive trigger.

Mini Saga #85 – Trigger

Ron had severe stage-fright. His coach Steven suggested to speak in a dark and empty auditorium. Ron gave it a try and it worked. He spoke brilliantly for twenty minutes. The lights came on followed with an applause – there were at least a hundred smiling people at the back.

Note:

1. A mini saga is a story told in exactly 50 words. Not 49 or 51 but exactly 50.

2. You can download a photographic manifesto of Mini Sagas at ChangeThis. Here is the link – Mini Sagas: Bite-sized Wisdom for Life and Business (PDF, 2.9MB).

3. For a complete list of Mini Sagas, please see the entire list here or at Squidoo.

4. Photo courtesy: Alan van Roemburg on Flickr

5. Thanks to Lachlan Cotter for the prompt

Related Posts:

• Mini Saga #75 – Today
• Mini Saga #79 – Preparation
• Mini Saga #93 – Articulate
• Mini Saga #82 – Fear
• Mini Saga #83 – Impossible

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Mini Saga #86 – Making it happen

A small shift in your approach can lead to a big shift in your results

Mini Saga #86 – Making it happen

John convinced Brad to have regular office hours. Brad was brilliant. Every single day for a year, Brad answered questions from wannabe entrepreneurs.  On Brad’s birthday, there was a book on his table “Q&A with Brad” with a note – “And you thought you couldn’t write a book… – Love, John”

Note:

1. A mini saga is a story told in exactly 50 words. Not 49 or 51 but exactly 50.

2. You can download a photographic manifesto of Mini Sagas at ChangeThis. Here is the link – Mini Sagas: Bite-sized Wisdom for Life and Business (PDF, 2.9MB).

3. For a complete list of Mini Sagas, please see the entire list here or at Squidoo.

4. Photo courtesy: graycen on Flickr

5. Thanks to Ashley Ambirge for the prompt

Related Posts:

• Mini Saga #75 – Today
• Mini Saga #84 – Imitation
• Mini Saga #92 – Action
• Mini Saga #83 – Impossible
• Mini Saga #79 – Preparation

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Mini Saga #87 – Path

Being focused is important but one should also learn to spot alternative (and better) paths along the way

Mini Saga #87 – Path

Jim’s childhood friend Charlie was happy and surprised by Jim’s success. What Jim dreamt of doing where he ended up were totally different. Jim changed his goals multiple times, yet was brilliantly successful. Jim happily shared his secret – “I was focused on my goals but kept spotting better goals regularly”

Note:

1. A mini saga is a story told in exactly 50 words. Not 49 or 51 but exactly 50.

2. You can download a photographic manifesto of Mini Sagas at ChangeThis. Here is the link – Mini Sagas: Bite-sized Wisdom for Life and Business (PDF, 2.9MB).

3. For a complete list of Mini Sagas, please see the entire list here or at Squidoo.

4. Photo courtesy: Cave Hominis on Flickr

5. Thanks to Jonathan Fields for the prompt

Related Posts:

• Mini Saga #79 – Preparation
• Mini Saga #91 – Intention
• Mini Saga #81 – Justification
• Mini Saga #94 – Knowing
• Mini Saga #76 – Belief

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